Contemporary Italian artist Flavio Favelli will open a temporary, “metaphysical” shop to the public located at the Fondamenta S. Anna on the occasion of the 57th Venice Biennale starting today, May 9 through May 14, 2017.
The shop aims at being a space between exhibit and commercial, yet is a far cry from a normal store—this ‘anti-shop’ offers a selection of works at a price of 20 Euros each. Departing from the common market modalities, times and prices, the project looks at emphasizing the now-vintage qualities of a time when outmoded ideas, concepts and objects could keep a business afloat.
“A store consisting of unique and exclusive things that are also cheap could only be a work of art,” Flavelli said.
In most of his works, Flavio Favelli focuses on employing pieces of everyday-life and elevating them to high art. This process is not through the distortion of the object itself, but through the amplification of its functional characteristics and as an icon of a past routine, unconsciously intertwined to that of the present.